A central goal of the study is to assess or estimate the economic impact of the creative industries in Austria. The first part of the report defines the creative industries and outlines their economic status and market trends. Special emphasis is placed on private businesses, while interdependencies with public institutions and the 'Third Sector' are also taken into account. In the second part of the report, a cluster analysis is conducted which also takes into account the development potential of the creative industries. The most important national support measures for the creative industries in Austria are highlighted.