IPR2 has published a working paper on ‘Mapping the Cultural and Creative Sectors in the EU and China‘ as part of an action plan to bring the cultural and creative industries (CCIs) together to exchange information and experiences on the functioning of both markets, and to help to shape policy and legislation.

This working paper aims to initiate and help develop a strategic exchange platform: It identifies the key stakeholders in the cultural and creative sectors in the EU and China and maps the different activities they cover.

Furthermore, it considers the policies and IP legislation applicable to the cultural and creative industries in China, and their impact at business level; and offers a view on how trade in IP can be used as a strategic tool for business development between the EU and China.

The mapping exercise aims to increase understanding on the potential value of increased trade in IP rights, given that they, notably copyrights, are the main tools for commercial transactions in CCIs.

These transactions can take the form of IP licensing agreements to govern manufacturing and distribution of cultural goods and services, and building these business relationships is vital to the development of these industries in Europe and China. A better understanding of the intrinsic value of these IPRs should help support their enforcement and open up new business opportunities between European and Chinese companies.

DOWNLOAD the report