New research based on audience segmentation that provides a fresh insight into how and why different kinds of people in England engage with the arts.
The research looks beyond box office statistics and identifies 13 distinct arts consumer types, from the highly engaged ‘urban eclectic’ to ‘bedroom DJs’ to ‘time poor dreamers’ who have no involvement with the arts. It can also be used as a source of insight and ideas for building new audiences for the arts.
http://www.artscouncil.org.uk/audienceinsight/home
Mots-clés
Localisations:
Royaume-Uni ,Totalité de l'Europe (48 pays) Domaine thématique:
Gestion des arts et entrepreneuriat ,commercialisation de l'art Langues:
Anglais Type de publication:
Recherche Taggé comme:
audience development, audience segmentation, marketing research
LabforCulture est une initiative partenaire de la Fondation européenne de la Culture.
LabforCulture aimerait remercier ses investisseurs pour leur soutien.