This book attempts to define and measure how audiences are transformed by a live performance.
It develops a simple measurement tool to assess impact, provides an analytical framework for considering the results, and suggests how performing arts presenters might begin to use this information to select programmes more purposefully and evaluate them on the basis of impact instead of attendance.
The study is commissioned by the Major University Presenters consortium.
Assessing the intrinsic impact of a live performance.pdf, 1,87 MB
http://www.wolfbrown.com/images/books/ImpactStudyFinalVersionFullReport.pdf
Mots-clés associés
Type de publication : Livre
Thème et champ d'application : Gestion des arts et entrepreneuriat , commercialisation de l'art , Economie culturelle , consommation culturelle et participation à la culture
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assessment of impact, live performance
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