This project is part of the 3rd Strategic Programme "Culture Tour Austria" of the Federal Ministry of Economics and Labour (BMWA). It details the progress Austria has made in establishing a cultural and educational network focusing on the countries of Central and Eastern Europe. It also presents concrete proposals for how Austria´s position can be utilized to promote long-term growth in the field of cultural tourism. Numerous interviews with tourism professionals as well as data and information provided by the Österreich Werbung (Austrian National Tourist Office) were used to develop specific marketing strategies for the successful promotion of cultural tourism in Eastern and Central Europe. Relevant institutions/networks active in (bilateral) cultural and educational cooperation between Austria and CEE countries are listed.