Puts the customer first and the Box Office at the centre of arts marketing and audience development, rather than just treating the Box Office as an inconvenient external service. A PDF sample of two chapters is available online. Research focuses on Australia and New Zealand, but can be applied equally to performing arts elsewhere.
The Ticketing and Marketing manual that focuses on Audience Development and provides a solid foundation to customer relations management.
http://www.artsoz.com.au/FULLHOUSE.htm
Palabras clave
Ubicaciones:
Australia y Nueva Zelanda ,España Ámbito temático:
Gestión e iniciativas artísticas ,marketing artístico Idiomas:
Inglés ,Español Categorías de arte y cultura:
Artes escénicas Tipo de publicación:
Libro Con etiqueta:
arts marketing, audience development, box office, crm, customer relationship management, ticketing
LabforCulture es una iniciativa de la European Cultural Foundation. LabforCulture agradece el apoyo de sus financiadores.
