New research based on audience segmentation that provides a fresh insight into how and why different kinds of people in England engage with the arts.
The research looks beyond box office statistics and identifies 13 distinct arts consumer types, from the highly engaged ‘urban eclectic’ to ‘bedroom DJs’ to ‘time poor dreamers’ who have no involvement with the arts. It can also be used as a source of insight and ideas for building new audiences for the arts.
http://www.artscouncil.org.uk/audienceinsight/home
Palabras clave
Ubicaciones:
Reino Unido ,Toda Europa (48 países) Ámbito temático:
Gestión e iniciativas artísticas ,marketing artístico Idiomas:
Inglés Tipo de publicación:
Investigación Con etiqueta:
audience development, audience segmentation, marketing research
LabforCulture es una iniciativa de la European Cultural Foundation. LabforCulture agradece el apoyo de sus financiadores.
