When advance ticket sales of 2009 season were down 25% last December, Antoni Cimolino, general director of the Stratford Shakespeare Festival began to panic. The Toronto market was still strong, but ticket sales were lagging in the United States -- even with such hot offerings as Colm Feore in Macbeth and Cyrano de Bergerac.
The Stratford festival, which gets a mere 4% of its funding from Canadian government agencies, is a barometer of the tourism sector in Ontario and across Canada. As Stratford goes, so goes the country.
"When you are 96% dependent on the box office, you are like the canary in the mine shaft," says Mr. Cimolino, who says Stratford is the least-funded arts institution in the country.
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Palabras clave
Ubicaciones:
Fuera de Europa ,Ámerica del Norte Ámbito temático:
Práctica artística ,Gestión e iniciativas artísticas ,gestión de festivales ,Economía cultural ,consumo y participación culturales ,turismo cultural Tipo de recurso en línea:
Opiniones Idiomas:
Inglés Con etiqueta:
financial crisis and cultural tourism, financial crisis and festival management
LabforCulture es una iniciativa de la European Cultural Foundation. LabforCulture agradece el apoyo de sus financiadores.