Puts the customer first and the Box Office at the centre of arts marketing and audience development, rather than just treating the Box Office as an inconvenient external service. A PDF sample of two chapters is available online. Research focuses on Australia and New Zealand, but can be applied equally to performing arts elsewhere.
http://www.artsoz.com.au/FULLHOUSE.htm
Palabras clave relacionadas
Tipo de publicación: Libro
Ámbito geográfico: Australia y Nueva Zelanda
Categorías de arte y cultura: Artes escénicas
Ámbito temático: Gestión e iniciativas artísticas , marketing artístico
Etiquetado como
arts marketing, audience development, box office, crm, customer relationship management, ticketing
LabforCulture es una iniciativa de la European Cultural Foundation. LabforCulture agradece el apoyo de sus financiadores.
