This report presents Vienna as a hot spot of the creative industries in a wider definition (with approximately 14 % of all gainfully employed individuals working in the sector). The definition used in the report includes fields such as architecture; audiovisual media; fine art and the art market; performing arts and entertainment; graphic arts; fashion; design; literature and publishing; multimedia and software; museums and libraries; music as well as advertising. Creative industries in Vienna are characterised by the creation of diverse content as well as by weaknesses in marketing and international exchange.