This paper addresses the growing importance of mega-events in urban cultural development, focusing on the atypical example of the European Cities of Culture, in particular Thessaloniki in 1997.
The launch of the ECOC event demonstrates the significance of the international role of cultural activities in urban and economic regeneration. Comparison of the evaluation of Thessaloniki before and after the event demonstrates a lack of strategic planning, particularly cultural and time planning, resulting in a variety of interconnected problems such as the construction of flagship projects, the lack of a city marketing perspective and the need for a tourism policy.
http://www.scholars-on-bilbao.info/fichas/DeffnetetaltIPS2005...
Planning Culture and Time in a Mega-event_Thessaloniki.pdf, 162.91 kB
Keywords
Locations:
Greece ,All Europe (48 countries) Thematic scope:
Cultural Economics ,cultural consumption & participation ,cultural tourism ,impact studies ,Cultural Policy & Administration ,European cultural policy ,national, regional & local cultural policies
LabforCulture is a partner initiative of the European Cultural Foundation. LabforCulture is grateful for the support provided by its funders.
