The report reveals a number of interesting findings about reading including:

• the importance of reading as an individual, creative experience and its perceived benefits of enjoyment, escape, empathy and overall well-being;
• the reasons why people choose not to read, from a lack of time or interest to a fear of being too ‘drawn in' to another world;
• that all forms of reading are seen as valid and valuable and that people don't want to be patronised or dictated to about what they choose to read;
• ideas for how individuals and organisations, particularly libraries, can help to promote reading by tapping into a universal interest in good stories.