Puts the customer first and the Box Office at the centre of arts marketing and audience development, rather than just treating the Box Office as an inconvenient external service. A PDF sample of two chapters is available online. Research focuses on Australia and New Zealand, but can be applied equally to performing arts elsewhere.
The Ticketing and Marketing manual that focuses on Audience Development and provides a solid foundation to customer relations management.
http://www.artsoz.com.au/FULLHOUSE.htm
Keywords
Locations:
Australia & New Zealand ,Spain Thematic scope:
Arts Management & Entrepreneurship ,arts marketing Languages:
English ,Spanish Arts & Cultural categories:
Performing Arts Type of publication:
Book Tagged as:
arts marketing, audience development, box office, crm, customer relationship management, ticketing
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