New research based on audience segmentation that provides a fresh insight into how and why different kinds of people in England engage with the arts.
The research looks beyond box office statistics and identifies 13 distinct arts consumer types, from the highly engaged ‘urban eclectic’ to ‘bedroom DJs’ to ‘time poor dreamers’ who have no involvement with the arts. It can also be used as a source of insight and ideas for building new audiences for the arts.
http://www.artscouncil.org.uk/audienceinsight/home
Keywords
Locations:
United Kingdom ,All Europe (48 countries) Thematic scope:
Arts Management & Entrepreneurship ,arts marketing Languages:
English Type of publication:
Research Tagged as:
audience development, audience segmentation, marketing research
LabforCulture is a partner initiative of the European Cultural Foundation. LabforCulture is grateful for the support provided by its funders.
