This short article by Christina Johns published on the FundRaising Success gives useful tips on how to get more people to visit your social networking site and how to keep them returning to the site. A key factor which she mentions is to keep the pages "fresh with photos, videos, articles and links".

Here are the five helpful tips for creating and maintaining traffic to your social-networking sites:

1. Repurpose

2. Conversation and contribution

3. Create video

4. Ownership

5. Speed

Read about each one of them in details:

http://www.fundraisingsuccessmag.com/article/5-tips-creating-maintaining-traffic-social-networking-sites-409785_1.html

FundFaising Success is a practical guide for nonprofit organisations, helping them in raising money from diverse sources, providing useful information, strategies and expert advice to generate the necessary fundraising to fulfill their missions.

Among the topics it covers: e-philanthropy, direct response, direct mail, annual appeals, capital campaigns, planned giving, special events, corporate fundraising, major gifts, endowmets, cause-related fundraising, fundraising software, gratns, DRM, database management, copy/creative, regulatory issues, people, lists, donor research, telemarketing, donor recognition, gift annuities, donor retention and reactivation, matching gifts, tributes and memorials, sponsorships, research, privacy, package and control, and market segments.