Most of the experts who responded to our survey mentioned Julie’s Bicycle as an effective example of how artistic communities can advocate for environmental responsibility. This is a broad coalition of music, theatre and scientific experts committed to making creative industries greener. Established in 2007 by the UK music industry, it has now extended its reach into theatre, and is currently working with London galleries, studios and art fairs.

To drive environmental change forward in the industry, the coalition has developed Industry Green (IG) – an ‘eco-label’ certifying creative organisations (or suppliers) that have a demonstrable commitment to carbon emission reduction and environmental responsibility. Industry Green encapsulates the essence of good environmental practice and 50 organisations and suppliers have been awarded with the IG mark. The principles of Industry Green – commitment, understanding, improvement and communication on climate change – underpin the efforts and programmes of Julie’s Bicycle. Industry Green certification is currently available for CD packaging, festivals, offices and venues.

Research results: a collective response