Corporate sponsorship is the most common form of corporate support. It is normally financed from a company’s marketing and advertising budget and is negotiated as a mutually beneficial partnership for both the sponsor and the recipient.

National associations of sponsorship for the arts, culture and heritage assist the sponsorship building process by providing advice, training and information for both sides, without giving direct support. Many of these sites offer plenty of guidance on the sponsorship processes in Europe and beyond.

Read more in Christopher Gordon’s article on sponsorship and alternative financing.