"People and organisations are increasingly uysing text messaging, ringtones, mobile Web browsing, and even mobile video for advancing causes and organisations. However, mobile fundraising is still new and untapped. As in the early years of Internet fundraising, mobile fundraising has to become more familiar and trusted before it is adopted widely. After all, it took a decade for Internet fundraising to gain a solid foothold in even smaller NGOs fundraising mix.
Mobile phones are used accross the world to raise money for social causes. Combined with other fundraising tecniques, mobile fundraising is emerhing as a new tool for organisations to identify potential donors and raise money."
Read the Strategu Guide No:3 of the MobileActive - the global community of strategists, activists and technologists who are using mobile phones in their social change work. The Strategy Guides series examines the effectiveness of nonprofits using mobile phones to build their constituent lists, influence political causes, and raise money.
http://mobileactive.org/files/MobileActive3_0.pdf
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English Tagged as:
financial crisis and the arts, innovative fundraising, mobile phones and fundraising
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