Puts the customer first and the Box Office at the centre of arts marketing and audience development, rather than just treating the Box Office as an inconvenient external service. A PDF sample of two chapters is available online. Research focuses on Australia and New Zealand, but can be applied equally to performing arts elsewhere.
http://www.artsoz.com.au/FULLHOUSE.htm
Related keywords
Type of publication: Book
Geographical scope: Australia & New Zealand
Arts & cultural categories: Performing Arts
Thematic scope: Arts Management & Entrepreneurship , arts marketing
Tagged as
ticketing, arts marketing, customer relationship management, crm, audience development, box office
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