Puts the customer first and the Box Office at the centre of arts marketing and audience development, rather than just treating the Box Office as an inconvenient external service. A PDF sample of two chapters is available online. Research focuses on Australia and New Zealand, but can be applied equally to performing arts elsewhere.
The Ticketing and Marketing manual that focuses on Audience Development and provides a solid foundation to customer relations management.
http://www.artsoz.com.au/FULLHOUSE.htm
Schlagwörter
Orte:
Australien & Neuseeland ,Spanien Themenbereich:
Kunstmanagement & Unternehmertum ,Kunstmarketing Sprachen:
Englisch ,Spanisch Kunst- und Kulturkategorien:
Darstellende Kunst Art der Publikation:
Buch Getagged als:
arts marketing, audience development, box office, crm, customer relationship management, ticketing
LabforCulture ist eine Partnerinitiative der European Cultural Foundation. LabforCulture dankt seinen Förderern für Ihre Unterstützung.